MARKETING CLUB S&D Sessions Report 9th Dec 2021

MARKETING CLUB

Presents

FMCG ECOSYSTEM IN INDIA

TITLE OF THE EVENT:	FMCG ECOSYSTEM IN INDIA
DATE:	Every Thursday Starting from 9th DECEMBER 2021/23rd Dec / 30th Dec / Jan 6th 2022 / Jan 12th / Jan 13th
TARGET AUDIENCE: PARTICIPANTS (Number of students) :	BBA 5TH SEM STUDENTS & BCOM 5TH SEM SELECT STUDENTS 30
RESOURCE PERSON NAME:	PROF SANJEEV
TOPIC PRESENTED: VENUE:	FMCG ECOSYSTEM IN INDIA ROOM # G08 DSBA
REPORT PREPARED BY:	PRAGATI BISHAL, BBA 5th SEM
FACULTY IN-CHARGE:	PROF SANJEEV

On the 9^th DECEMBER 2021, we had a session on FMCG ECOSYSTEM IN INDIA

Prof.Sanjeev  was our resource person. He has over 2 decades of experience in the Corporate Sector, Marketing , in domestic and international markets focusing on FMCG & Telecom sectors. He has worked at senior Leadership and Strategy roles in Marketing in companies like Tata Teleservices, Reliance Communications, Essar Group, Cadbury India Limited, Bharti Airtel Ltd etc

He spoke about various aspects such as:

• Talked about FMCG market size and market construct in India
• Talked about Top 10 FMCG companies in India
• Talked about Distribution Value Chain and its significance in India
• Talked about Match Box Distribution benchmarking in FMCG
• Talked about Each Intermediary in Distribution Value Chain in terms of the significance
• Talked about how the FMCG works in India
• Talked about the Marketing Channels available for various categories of Products available
• Talked about the Responsibilities of a Distributor
• Talked about the Responsibilities of a Retailer
• Talked about the Responsibilities of an Area Sales Manager of a FMCG Company
• Talked about the Significance of Stock Statement
• Talked about the nuances of Service to Trade in FMCG
• Talked about the significance of “Beat” and “Route” in FMCG
• Talked about minimum investment requirements for a Distributor
• Talked about the Credit system in FMCG
• Talked about Inventory Management in FMCG
• Talked about basic Financial Terminologies used in FMCG and its significance
• Talked about Sales Management

• Talked about Distributor & Retailer Margins and Markups and working methodology

• Talked about Trade Incentives and how it works

• Talked about psychology of Distributors and Retailers and Company Area Sales Managers

• Talked about business priorities of Distributors, Retailers and Company Area Sales Managers

• Talked about ROI Return on Investment for Distributor and its calculation methods

• Talked about significance of Turn over of stocks and cash in Distribution business

• Talked about stock-holding norms in a typical FMCG firm and calculation methodology for the average stock holding at any given point in time

• Talked about over all FMCG working in India in detail and in depth and in width

All the students got a clear idea as to how FMCG works in India END-to-END

The session ended with question & answer round , asked by the students. It was a very interactive, informative and useful session, the orientation session helped us gain a lot of knowledge about FMCG working in India.

GLIMPS OF THE SESSION ARE CAPTURED BELOW: