MARKETING Club MARKETING Analytics Report 11th Dec 2021

MARKETING CLUB

Presents

MARKETING ANALYTICS & BEYOND

TITLE OF THE EVENT:	MARKETING ANALYTICS AND BEYOND
DATE:	11th December 2021
TARGET AUDIENCE: PARTICIPANTS (Number of students) :	BBA & B.COM FINAL YEAR STUDENTS 65
RESOURCE PERSON NAME:	MR RAJESH RAJENDRAN, DATA SCIENCE MANAGER, INFOSYS TECHNOLOGIES PVT LTD
TOPIC PRESENTED: VENUE:	AN OVERVIEW OF MARKETING ANALYTICS AND ITS APPLICATIONS SEMINAR HALL, 4TH FLOOR , DSBA
REPORT PREPARED BY:	PRAGATI BISHAL, BBA 5th SEM
FACULTY IN-CHARGE:	PROF SANJEEV

On the 11^th December 2021, we had a GUEST LECTURE session from the industry on Marketing Analytics and its applications in Corporate sector and Organizations

Mr.Rajesh Rajendran was our resource person. He has over a decade of experience in the Corporate Sector and he has been working in Infosys Technologies Pvt Ltd for the last 13 years

He spoke about various aspects such as:

• What is Marketing Analytics
• Evolution of Marketing Analytics
• Is Marketing a Revenue centre or a cost centre?
• Importance of Marketing Analytics
• The scope of Marketing Analytics
• Stages of Analytical Competition in the Market
• Analytical Steps
• Key Models in Marketing Analytics in particular to 4 Ps of Marketing – Product, Price, Place & Promotion
• A Case Study On Marketing Analytics 

All the students got a clear idea of what Marketing Analytics is and its significance and applications in the industry

The session ended with question & answer round , asked by the students. It was a very interactive, informative and useful session, the orientation session helped us gain a lot of knowledge about Marketing Analytics.

GLIMPS OF THE SESSION ARE CAPTURED BELOW: