MARKETING CLUB MT Session Report 14th January 2022

MARKETING CLUB

Presents

ORIENTATION ON MODERN TRADE

TITLE OF THE EVENT:	MODERN TRADE-AN OVERVIEW
DATE:	14th JANUARY 2022
TARGET AUDIENCE: PARTICIPANTS (Number of students) :	BBA & B.COM 85
RESOURCE PERSON NAME:	NANDA KISHORE
TOPIC PRESENTED: VENUE:	TRADITIONAL TRADE & MODERN TRADE ZOOM ONLINE MEETING
REPORT PREPARED BY:	PRAGATI BISHAL, BBA 5th SEM
FACULTY IN-CHARGE:	PROF SANJEEV

On the 14^th January 2022, we had an orientation session on the Modern Trade-An Overview .

Mr.Nanda Kishore was our resource person. He has a two decades of experience in the retail industry and he also comes with an experience in establishing profitable sales & distribution models.

He spoke about various aspects such as:

• Various types of distribution and explained each one of them.
• What retail is and explained it.
• Types of retail such as traditional, modern, online, omni, hyper & direct to customers. He spoke majorly about traditional and modern type of retail.
• What traditional retail is and the examples of traditional retail such as vegetable sellers, meat seller, fish seller, flower seller and grocery seller.
• What modern retail is and the examples of modern retail such as convenience stores, super market, hypermarket, speciality store & departmental store. He explained each examples in detail.
• Modern trade key functions such as merchandising,store operations,supply chain,logistic and marketing.
• Food & Grocery market overview.
• Broad rules such as business model and target audience.
• Understanding buying & categorization.
• Understanding critical factors influencing the buyer roles.
• Joint Business Plan with Suppliers and Vendor Partners.

All the students got a clear image about what a retail industry actually is and how it works...

The session ended with question & answer round , asked by the students. It was a very interactive, informative and useful session, the orientation session helped us gain a lot of knowledge about the trade and retail industry.

GLIMPS OF THE SESSION ARE CAPTURED BELOW: