Digital Marketing Training Certification Course

In the era of booming technology, students need to gear up to survive the tech governed environment of tomorrow. Hence, Digital Marketing training Course was conduced for 5th Sem BBA students from 30th January to 3rd February 2023 at the computer lab from 9:30 am to 4:30 pm.

The 5-day Digital Marketing Program was designed to empower the students of the 5th semester BBA at Dayananda Sagar Business Academy with essential digital marketing skills. The program aimed to bridge the gap between theoretical knowledge and practical application in the dynamic world of digital marketing.

Learning Topics:

YouTube Ads: Students delved into the world of video advertising on YouTube. They learned how to create compelling video ads, target specific audiences, and measure campaign performance.

Facebook Ads: The program provided insights into Facebook's powerful advertising platform, covering ad creation, audience segmentation, and budget optimization.

Google Analytics: Students gained proficiency in using Google Analytics to track website traffic, user behavior, and conversion rates, enabling data-driven decision-making.

Google My Business: The session on Google My Business focused on helping local businesses increase their online visibility. Students learned how to set up and optimize their business profiles.

Landbot.io for Chatbots: Students explored the world of chatbots using Landbot.io, understanding how to create interactive chatbots to enhance customer engagement.

SEO with Ubersuggest: The program introduced students to search engine optimization (SEO) using Ubersuggest, covering keyword research, on-page optimization, and link-building strategies.

Learnings Report:

The 5-day Digital Marketing Program equipped the BBA students with practical skills that are highly relevant in today's digital landscape. They learned to create and manage effective advertising campaigns on platforms like YouTube and Facebook, enabling them to promote businesses efficiently. Moreover, their understanding of Google Analytics and Google My Business ensures they can harness data to make informed marketing decisions.

The addition of Landbot.io for chatbot creation enhances their ability to provide excellent customer service and engagement. Lastly, their SEO skills using Ubersuggest will help them drive organic traffic and improve website visibility.

Overall, this program has empowered the BBA students with essential digital marketing competencies, making them more competitive and ready for the modern business world.

Glimpses of Digital Marketing