Sagara Taranga 2023 – Marketing Club (“Avishkaar”)
Title of the event: | Sagara Taranga 2023 |
Date: | 21st &22nd July, 2023 |
Target Audience: | 30+ Colleges |
No of Participants | 25 Students |
Marketing Club Events | Marketer of the year Product Mix Marketing Mix |
Venue: | DSBA ‘B’ Block, New Auditorium and in Main Stage of DSBA campus |
Sagara Taranga-2023 is an Intercollegiate fest organized by DSBA. Which was held on 21st and 22nd of July. Multiple events were conducted by all the clubs during this College fest.
Avishkaar- Marketing Club is a hub of learning, networking, and hands-on experiences in the dynamic field of marketing. The club focuses on exciting activities and opportunities that impacts on personal and professional growth.
1. Product Mix - In this event the participants were asked to design and pitch a product in front of judges. In the first round the teams were given the same products, although, in the 2nd round teams were given different products. The teams showed an immense amount of enthusiasm and carried out the event more than expectations. The teams were asked multiple questions based on their product to which they answered tactically.
Event Time - 11:30am to 1:00pm (both days)
Venue - G09
Student Coordinator - Anchit Bhowmik
No of Participants - 2 Teams (3 members each)
Judges - Ms. Sana Merchant, Prof. Nazeer Pasha
Winner - GIBS
Marketing Mix -
The marketing mix, often referred to as the 4Ps (Product, Price, Place, and Promotion), is a framework that helps businesses make strategic decisions about how to market their products or services. This event comprises of 3 rounds where all the participants had to work together to complete the round.
In the first round (Product Hunt), uniquely selected product were hidden across the campus and the teams had to use the hints given to them to find those products. The first Hints were given in the seminar hall and the last product was hidden in the seminar hall.
In the second round (Guess the tagline and logo), the teams were presented with rare taglines and logos which they had to guess the company of that logo or tagline.
In the third round (Designing of logo and tagline), the teams were tasked to redesign and re-write the tagline of the bike company “Jawa”. There were many unique designs submitted by the teams and the judge had a tough time deciding the best design.
Event Time - 11:30am to 4:00pm (both days)
Venue - 4th floor, seminar hall
Student Coordinator - Ashrith, Chavi
No of Participants - 11 teams (30 members)
Judges - Mr. Suresh Balakrishna, Prof. Sudeep
Winner -St. Claret college
Runner - GIBS
Rounds:
Conclusion -
In closing, we are immensely proud of the success and impact of our recent events. It was an inspiring journey, one that brought together our diverse community of marketing enthusiasts, learners, and professionals.
These events were not just an opportunity to learn and network; it was a testament to the power of collaboration and knowledge sharing. We witnessed minds igniting with new ideas, friendships forming, and a shared sense of purpose emerging.
The positive feedback and engagement from our attendees have invigorated our commitment to fostering a dynamic and supportive space for marketers within our college. It's clear that our collective passion for marketing is what drives us forward and helps us navigate the ever-changing landscape of this field.