Pitch and Publicize: A Recap of Innovation and Impact

On 15th December 2025, Dayananda Sagar Business Academy (DSBA) successfully hosted “Pitch and Publicize,” an engaging session organized by the Media and IIC Club. Held under the aegis of Dayananda Sagar Institutions, the event brought together aspiring entrepreneurs and creative minds in the MBA Classroom for a dynamic afternoon of learning and competition. The session focused on the critical intersection of innovative thinking and strategic communication.

Throughout the event, students explored the art of delivering high-impact pitches and examined creative media strategies used for effective promotion. Participants were challenged to communicate their ideas with clarity and confidence, gaining practical insights into making their voices heard within competitive professional landscapes. The atmosphere was a blend of collaboration and creativity, as teams worked to develop unique approaches to marketing and publicity.

The event followed a structured format where teams used tokens to select products, which they then had to pitch to a panel of evaluators. Strict professional standards were maintained, with an emphasis on originality and ethical content. Supported by the Institution’s Innovation Council (IIC) under the Ministry of Education, this initiative successfully fulfilled its mission of nurturing the entrepreneurial spirit and creative confidence of the DSBA student body.