Bachelor of Business Administration
The Bachelor of Business Administration (BBA) is a three-year, full-time, undergraduate program of study aimed at preparing young graduates to take up challenging careers in business and industry. The program is designed to be very intensive in its academic and co-curricular inputs. We ensure that the essence of the curriculum reach the students through adoption of a multi-pronged methodology of teaching. Through process-mapping exercises and internship opportunities, we guarantee international exposure for our students. Our long standing commitment to diversity is a mind-set we hold in high regard. The difference in opinions, convictions, economic background, gender & nationality breathes life into our campus community while bringing out the best in our students.
Programme Duration
3 Years (6 Semesters)
Programme Type
Full time

Program Objective
Program Outcomes
Program Specific Outcomes
Bachelor of Business Administration
Domain Specific Training
BBA Domain Specific Training
In addition to the degree, the following certification courses are offered to all the students.
- Tableau Desktop
- Power BI Desktop
- Artificial Engineering & Machine Learning
- Business Analytics
- Simulations by Harvard Business Publishing Education (HBPE)
- Online courses by HBPE
- Financial Modelling with AI Tool
- Aptitude Training
- MS Office with Automation
- Employability Enhancement Training
Additional Certification Programmes
Additional Certification Programmes
In addition to the degree, the following certification courses are offered to all the students.
- YES+ ( Youth Empowerment Skills)
Yoga - Dyanamic Outbound Training Programme
- Enterpreneurship Develpment Programe
- CIL – Personal Effectiveness Training
- CIL – Communication Skills/Public Skills Training
- CIL – Team work and Interpersonal Skills Training
- CIL – Presentation Skills, Leadership & Emotional Quotient Training
- CIL – Pre-Placement Training
BBA Program Structure
BBA Program Structure
All the BBA students should complete six semesters with elective papers. An elective specialization stream is offered in the BBA course only if a minimum number of students enroll for the specialization.
Elective Groups
1. FINANCE GROUP
2. MARKETING GROUP
3. HUMAN RESOURCE GROUP
4. INTERNATIONAL BUSINESS GROUP
5. DATA ANALYTICS
BBA SEP Electives
Elective Courses
FINANCE GROUP - 1
Semester No. | Paper Code | Title of the Paper |
---|---|---|
V | BBA-5.5 EL-1 | Modern Investment & Portfolio Management |
V | BBA-5.6 EL-2 | Corporate Valuation and Restructuring |
VI | BBA-6.5 EL-3 | Financial Risk Management |
VI | BBA-6.6 EL-4 | International Finance |
MARKETING GROUP - 2
Semester No. | Paper Code | Title of the Paper |
---|---|---|
V | BBA-5.5 EL-1 | Consumer Behaviour |
V | BBA-5.6 EL-2 | Sales & Distribution Management |
VI | BBA-6.5 EL-3 | Advertising Management |
VI | BBA-6.6 EL-4 | International Marketing Strategy |
DATA ANALYTICS - 5
Semester No. | Paper Code | Title of the Paper |
---|---|---|
V | BBA -21 EL-1 | Big Data Analytics |
V | BBA -22 EL-2 | Marketing Analytics |
VI | BBA -27 EL-3 | Supply Chain Analytics |
VI | BBA -28 EL-4 | Human Capital Analytics |
HUMAN RESOURCE GROUP - 3
Semester No. | Paper Code | Title of the Paper |
---|---|---|
V | BBA-5.5 EL-1 | Compensation Management |
V | BBA-5.6 EL-2 | Strategic Human Capital Management |
VI | BBA-6.5 EL-3 | Performance Management |
VI | BBA-6.6 EL-4 | Cross Cultural Management |
INTERNATIONAL BUSINESS GROUP - 4
Semester No. | Paper Code | Title of the Paper |
---|---|---|
V | BBA-5.5 EL-1 | Foreign Trade Policy |
V | BBA-5.6 EL-2 | Global Business Environment |
VI | BBA-6.5 EL-3 | Export-Import Documentation & Logistics |
VI | BBA-6.6 EL-4 | International Finance and Foreign Exchange Management |