loader image

Admission Enquiry : +91 80 49251548 / 49

Top

Bachelor of Business Administration

The Bachelor of Business Administration (BBA) is a three-year, full-time, undergraduate program of study aimed at preparing young graduates to take up challenging careers in business and industry. The program is designed to be very intensive in its academic and co-curricular inputs. We ensure that the essence of the curriculum reach the students through adoption of a multi-pronged methodology of teaching. Through process-mapping exercises and internship opportunities, we guarantee international exposure for our students. Our long standing commitment to diversity is a mind-set we hold in high regard. The difference in opinions, convictions, economic background, gender & nationality breathes life into our campus community while bringing out the best in our students.

Programme Duration

3 Years (6 Semesters)

Programme Type

Full time

Program Objective

Develop students' ability to analyze and apply managerial concepts to address real-life business challenges and integrate diverse perspectives on managerial issues.

Cultivate foresight by enabling students to evaluate the implications and consequences of decisions, while fostering business acumen, leadership qualities, and entrepreneurial thinking.

Provide a learning experience that helps students understand and apply global business practices to navigate dynamic international environments.

Facilitate collaborative learning by encouraging students to create and apply knowledge through networks involving peers, faculty, and industry professionals.

Program Outcomes

Apply foundational knowledge of business, commerce, and management principles to analyze and solve real-world challenges effectively.

Demonstrate critical thinking and data-driven decision-making to evaluate business and financial scenarios.

Utilize digital tools and technologies to improve efficiency in business operations and commerce practices.

Exhibit effective communication and teamwork skills to work collaboratively in diverse professional environments.

Develop entrepreneurial skills to identify opportunities and create sustainable and innovative business models.

Analyze global and domestic business environments and formulate strategies to address market demands and challenges.

Uphold ethical standards, fairness, and integrity in business and commerce practices, fostering responsible leadership.

Recognize the importance of cultural diversity and inclusivity in fostering equitable and sustainable business growth.

Program Specific Outcomes

Demonstrate a comprehensive understanding of core management concepts and their practical applications in diverse business contexts.

Analyze, integrate, and apply principles from various functional areas of management to develop innovative and effective business solutions.

Exhibit awareness of legal and ethical responsibilities in business operations, ensuring integrity and compliance in decision-making.

Understand the dynamics of the global business environment and adapt strategies to address international market challenges.

Evaluate the legal, social, cultural, and economic dimensions of business to create sustainable and inclusive solutions.

Apply critical thinking and problem-solving skills to address real-time business challenges through projects and experiential learning opportunities.

Bachelor of Business Administration

Domain Specific Training

BBA Domain Specific Training

In addition to the degree, the following certification courses are offered to all the students.

  • Tableau Desktop
  • Power BI Desktop
  • Artificial Engineering & Machine Learning
  • Business Analytics
  • Simulations by Harvard Business Publishing Education (HBPE)
  • Online courses by HBPE
  • Financial Modelling with AI Tool
  • Aptitude Training
  • MS Office with Automation
  • Employability Enhancement Training

Additional Certification Programmes

Additional Certification Programmes

In addition to the degree, the following certification courses are offered to all the students.

  • YES+ ( Youth Empowerment Skills)
    Yoga
  • Dyanamic Outbound Training Programme
  • Enterpreneurship Develpment Programe
  • CIL – Personal Effectiveness Training
  • CIL – Communication Skills/Public Skills Training
  • CIL – Team work and Interpersonal Skills Training
  • CIL – Presentation Skills, Leadership & Emotional Quotient Training
  • CIL – Pre-Placement Training

BBA Program Structure

BBA Program Structure

All the BBA students should complete six semesters with elective papers. An elective specialization stream is offered in the BBA course only if a minimum number of students enroll for the specialization.

Elective Groups

1. FINANCE GROUP

2. MARKETING GROUP

3. HUMAN RESOURCE GROUP

4. INTERNATIONAL BUSINESS GROUP

5. DATA ANALYTICS

BBA SEP Electives

Elective Courses

FINANCE GROUP - 1

Semester No. Paper Code Title of the Paper
V BBA-5.5 EL-1 Modern Investment & Portfolio Management
V BBA-5.6 EL-2 Corporate Valuation and Restructuring
VI BBA-6.5 EL-3 Financial Risk Management
VI BBA-6.6 EL-4 International Finance

MARKETING GROUP - 2

Semester No. Paper Code Title of the Paper
V BBA-5.5 EL-1 Consumer Behaviour
V BBA-5.6 EL-2 Sales & Distribution Management
VI BBA-6.5 EL-3 Advertising Management
VI BBA-6.6 EL-4 International Marketing Strategy

DATA ANALYTICS - 5

Semester No. Paper Code Title of the Paper
V BBA -21 EL-1 Big Data Analytics
V BBA -22 EL-2 Marketing Analytics
VI BBA -27 EL-3 Supply Chain Analytics
VI BBA -28 EL-4 Human Capital Analytics

HUMAN RESOURCE GROUP - 3

Semester No. Paper Code Title of the Paper
V BBA-5.5 EL-1 Compensation Management
V BBA-5.6 EL-2 Strategic Human Capital Management
VI BBA-6.5 EL-3 Performance Management
VI BBA-6.6 EL-4 Cross Cultural Management

INTERNATIONAL BUSINESS GROUP - 4

Semester No. Paper Code Title of the Paper
V BBA-5.5 EL-1 Foreign Trade Policy
V BBA-5.6 EL-2 Global Business Environment
VI BBA-6.5 EL-3 Export-Import Documentation & Logistics
VI BBA-6.6 EL-4 International Finance and Foreign Exchange Management