Demystifying Customers Mind

Title of the event:	Demystifying Customers Mind
Date:	15th May 2021
Target Audience:	BBA, BCom ,BBA students of DSBA
No of participants:	300
Resource person -                                                           Name:	Prof Sanjeev C
Designation:	Assistant Professor
Organization:	DSBA
Venue:	Online ZOOM platform
Report prepared by:	Dr. Radha Jaysimha

 

 

Dayanand Sagar Business Academy IQAC in association with Humanities Council had arranged an interactive session on the topic “Demystifying Customers Mind” on 15^th of May 2021 at 10 am Zoom platform. While the resource person of the day was Prof Sanjeev C being assistant professor at DSBA his work experience in the marketing field was evidently visible in the flow of presentation the gradual progression which had added maturity and depth of knowledge was a plus point of master blaster in the presentation of academic audience. We could also get to know how successful the resource person is in conducting an innovative competitive presentation pertaining to all forms of marketing with pro people attitude. The presentation began with target audience of BBA, BCom, BCA of DSBA and academicians with a huge audience of 300 plus Prof Sanjeev showed his real disappointment for not having a live presentation with such a good number of audience which would have been more lively and interactive one.

Dr.Veena, The Dean, DSBA  introduced the resource person Prof. Sanjeev and also appreciated for volunteering the academic council session .The presentation flow was divided into different session like perception at play, mind at play, mind in practice and how to demystify the customers mind. It was more of a theory of psychic analytical based concepts developed on the customers, clients, parties, societies, audience and nothing but people in specific. It was a specification of a method on analyzing psycho-analytical ideas on treating of customers mind.

The presentation began with beautiful quotations by Dr.Philip Walter, AMA, Seth Godin and others. The listeners were further taken to the idea of reality distortion. Reality distortion is a term used by Bud Tribble at Apple computers in 1981 to describe company cofounder Steve Jobs charisma and its effects on the developers working on the Macintosh project. This is actually the phenomenon where the individual is able to convince people around him of the possibility of successfully completing their tasks the look impossible at the first sight. Job’s uncompromising authoritarian procedure with his employees into believing that difficult task would be carried out successfully according to the plans of their demanding boss. Further the presentation dealt with phantom pain syndrome strategy in marketing that, a pain feels like coming from a body part that is no longer there, this type of  pain is metaphorically implied by the marketers to set the physical ,social and physiological settings and an emotional state profoundly shape consumers interpretation of imageries like sound ,smells and other sensory information.

The program concluded with the question and answer session .Students gave a positive feedback after learning the techniques implied on Demystifying the Customers mind and understood the psycho analytical based concepts from  the customers perspective.