MKTG_CLUB_BPS_Activity_Report 11th Nov 2021

MARKETING CLUB

Presents

BRAND PERCEPTION SURVEY

TITLE OF THE EVENT:	BRAND PERCEPTION SURVEY
DATE:	11th Nov and Dec 3rd of 2021
TARGET AUDIENCE: PARTICIPANTS (Number of students) :	Marketing Club members 24
RESOURCE PERSON NAME:	PROF SANJEEV
TOPIC PRESENTED: VENUE:	Brand Perception Survey ROOM # G08 DSBA
REPORT PREPARED BY:	PRAGATI BISHAL, BBA 5th SEM
FACULTY IN-CHARGE:	PROF SANJEEV

On the Nov 11^th of 2021 and 3^rd DECEMBER 2021, we had a session on Brand Perception Survey

Members of Marketing Club students of DSBA carried out this whole Survey Activity and made their presentations

• Mobility Services

https://forms.gle/gVf8bD3vEgdroMHu9

• Smart Phones

https://forms.gle/oUBuBvJbmgGnZdqj9

• FMCG

https://forms.gle/5UqSCiY3vCsB2KJ26

ACTIVITY DETAILS

• 3 Teams were formed
• Each Team was assigned each sector to do a Brand Perception Survey
• Each Team was given a task of connecting and getting the response from a sample size of 480 respondents total
• Target Audiences were students, teachers and non-teaching staff of DSBA & DSATM college
• Each team was assigned 160 Sample size each
• One week was given for the teams to complete the survey and one more weel was given for the teams to come up with the Survey Results Presentations
• Teams successfully did the survey and also gave their presentations

All the students got a clear idea as to how a Brand Perception Survey is carried out

And they also got an opportunity to give their presentations

The session ended with question & answer round, asked by the students. It was a very interactive, informative and useful session, the orientation session helped us gain a lot of knowledge FMCG sector top brands in DSBA and DSATM colleges, Smart Phones buying behavior of consumers in DSBA & DSATM and also buying and usage behavior of Consumers on Mobility Services in the given colleges

GLIMPS OF THE SESSION ARE CAPTURED BELOW: