Marketing Orientation for Specialization

Orientation on Marketing Specialization

The orientation was held on 3rd of November 2022, at Dayananda Sagar business academy for the students of 5th Sem BBA by the marketing expert and our chief guest Prof. Sanjeev.

The speaker gave a detailed insight of the benefits of marketing specialization and future scope and opportunities in field of marketing.

The orientation session was started with one definition by Dr. Philips Kotler, “the science and the art of exploring, creating and delivering value to satisfy the needs of the target market at a profit, marketing identifies unfulfilled needs and desires”. Followed by why, what and how marketing takes place in the organisation.

The speaker also gave insights about myths of marketing like “I can talk, so I can do marketing”, “marketing is all about advertising on TV and radio with nice models and photoshoots”.

Later, expert also elaborated about critical thinking levels, in developing countries there is an opportunity to sell our products at the top of the economic pyramid. This market will slowly expand as nations get richer, how marketer's minds work, thinks, what a market must have and is nice to have.

At the end of the session the vote of thanks was delivered by one of the student, Panchal Yash Arjun Bhai wherein the speaker was thanked on behalf of all the students for the wonder full session with a big round of applauses.

Glimpses of the Event