INDUSTRIAL VISIT TO JEENI INDUSTRY

An industrial visit to “JEENI MILLET HEALTH MIX PRIVATE LIMITED” SIRA INDUSTRIAL AREA, KARNATAKA was successfully organized by the department of commerce on Tuesday, 22/11/2022. This industrial visit was organized for all the final years of B.com. JEENI industry was visited by all students of B.com final year along with 3 faculty. PURPOSE OF THIS VISIT is to understand how the product is manufactured, how the management process is done, and also to acquire knowledge and experience.

We all students went to JEENI company in college bus. We left the campus at 9.30am and reached the venue at 1.30pm. As it was afternoon by the time we reached the venue we were all been provided food by the company as their product itself showcases how much they give importance for health of everyone.

SPEAKER OF OUR VISIT WERE SHIVU BESAGARAHALLI - JOUNRALIST IN KARNATAKA TV and DILIP KUMAR - FOUNDER OF JEENI PRODUCT. Both of them gave us lot information about JEENI product- how it was formed, how the name came, and so on.

ABOUT COMPANY:

Dilip Kumar is the founder of Jeeni limited. The company is top brand for its millet mix which is used for many problem related to health and weight loss. Jeeni company provides employment for more than 400 people. Jeeni products is famous for its organic way of producing of its millets. When we visited the company Dilip sir explained about the factory and he shown us how his products are manufactured. First the millets will be washed properly and kept for dry for about 8 hours and then it will be taken to next processing that is to burn the millet which was done in the next section where the millet was fried and then it

will be sent to grinding and finally the mix will be ready. The mix will be combined with many varieties of Millets and ragi which is very healthy for our body.

EXPERIENCE: We got a great learning, we got to know how the product will be manufactured and Dilip sir founder inspired by his story of success how it was possible to make this company success and he explained his marketing strategies with us and how he promoted his products in the market and how he used the tool social media (Facebook) to promote his product we were inspired by his success story.

CONCLUSION: To Conclude this Industrial visit was very educative and informative we learnt many things that gave us a valid point how a person could start a company with small investment and make it a huge brand and provide a great quality to the people that would keep a human health better.

At last I behalf of all students I would like to thank the management for giving such an amazing chance to visit a motivating industry.